Madagascar's Mutuelle d'Assurance Malagasy (MAMA), a long-established insurer primarily specialising in motor vehicle coverage, is embarking on a digital transformation. Operating under the banner of « InsurTech by MAMA », the group is rolling out a public-facing digital platform, following a successful pilot at its AIS Isotry branch.
Services Available Around the Clock
MAMA's digital shift covers several pillars: real-time contract management, online policy subscription, mobile claims filing, remote premium payments and case tracking via a dedicated app. For policyholders, the promise is a significant reduction in processing times and 24/7 service availability.
This is a strategic pivot for an insurance sector that remains largely undigitised in Madagascar, where most contracts are still taken out in physical branches. Access to insurance is currently limited to a minority of the urban population, despite a sizeable untapped market.
A Growing Malagasy Tech Ecosystem
MAMA's move fits into a broader wave of digital transformation across the Malagasy economy. The IT sector is expanding steadily, driven by a young, educated workforce and rising mobile connectivity. Franco-Malagasy companies like AerialMetric, which designs and manufactures drones in Madagascar, illustrate the rise of a local tech industry capable of attracting international projects.
According to Startupblink data, Madagascar now has several dozen active startups, mostly in Antananarivo, across fintech, agritech and digital services. The Malagasy government has made digital economy development a priority in its economic development plan.
Why It Matters
The digitisation of insurance in Madagascar signals to investors that the island is no longer solely an agricultural or extractive economy. The gradual shift towards digital services opens a market of millions of currently underserved customers. For Business.OI, it is a concrete example of economic transformation by a major island player — and a sector where investment opportunities remain largely unexplored.
Sources: AllAfrica, APA News, AerialMetric, Startupblink (October 2026)